Market intelligence & commercial systems for chemicals

Turn market signals into commercial action.

Sprategy helps chemical manufacturers, technology providers, and sales teams understand complex markets, find the right accounts, and win them—with research, bid intelligence, and commercial systems built around your product.

Explore our work See Sprategy OS & Plants
Market intelligence  •  Sprategy OS  •  Sprategy Plants  •  Water treatment  •  Bid intelligence  •  Sales support  •  AFLatex  •  Selective distribution  •  

What Sprategy is today

Research for decisions. Systems for execution.

Sprategy is a market intelligence and commercial support firm with roots in the chemical industry. We combine structured research, sector knowledge, and practical sales judgment to help clients see where a market is moving—and decide what to do next.

We also build the systems that carry that intelligence into the field. Sprategy OS gives a sales team one place to sell a chemical product. Sprategy Plants shows customers their own process—and exactly where your product fits in it.

Our strongest market focus is water treatment, and we lead market development and sales support for AFLatex ammonia-free natural rubber latex. Chemical distribution remains a selective part of the business.

We do not stop at a data dump. Every engagement—and every system we build—is designed to clarify a decision, prioritize an opportunity, or improve the next commercial move.

Market intelligence & sales support

Intelligence built around the commercial question.

Different markets require different answers. We shape the work around the decision in front of you—from evaluating a new segment to helping a sales team focus its time.

01

Market landscapes

Market structure, value chains, demand drivers, applications, regional dynamics, and the forces shaping adoption.

02

Opportunity mapping

Target accounts, plants, projects, product fit, buying signals, and practical prioritization for market entry or growth.

03

Competitive intelligence

Competitors, incumbents, channel structures, product positioning, supply context, and commercial whitespace.

04

Sales enablement

Account plans, technical-commercial materials, outreach priorities, meeting preparation, and follow-through that keeps opportunities moving.

How we work

A clear path from question to action.

The scope changes with the assignment, but the discipline stays the same: define the decision, build the evidence, focus the opportunity, and support execution.

Stage 01

Frame

Define the decision, the market boundary, and what a useful answer must accomplish.

Stage 02

Map

Collect, structure, and interpret the market, technical, account, and competitive evidence.

Stage 03

Prioritize

Rank the opportunities and clarify where the client should focus time, capital, and attention.

Stage 04

Activate

Translate the findings into account actions, sales materials, outreach, and the systems that keep the work moving.

The Sprategy platforms

Four products. One commercial loop.

Each product works on its own. Connected, they carry one opportunity from the first public signal to a closed order—and feed what your team learns back into the intelligence.

01 · Find the opportunity

Sprategy Bids

Municipal chemical bids tracked, digested, and timed—so you prepare before the deadline, not after it.

Water treatment 02 · Read the account

Sprategy Tools

Long bid and technical documents turned into one-page summaries your team can act on.

Water treatment New 03 · Win the meeting

Sprategy Plants

The customer's process as an interactive 3D model—with your product, its dosing points, and the cost case.

Any process New 04 · Run the pipeline

Sprategy OS

Evidence, sizing tools, trials, leads, and follow-up in one system built around your product.

Any chemical · any market
Every meeting, trial, and order recorded in Sprategy OS sharpens the market intelligence—so the next opportunity starts from a better position.

Sprategy OS · Commercial operating system

One place to sell your product.

Sprategy OS brings everything a team needs to sell a chemical product into one system: the evidence, the sizing tools, the trial workflow, and the pipeline. Reps stop hunting through folders and spreadsheets. Managers see which customers are moving—and why.

We build each OS around one product in one market, configured to how your team actually sells. Then the same framework is repeated for the next product, region, or distributor network.

Request a Sprategy OS demo See Sprategy Plants

Illustrative screen. Every Sprategy OS is configured to your product, your market, and your team.

01

Evidence library

Case studies, bench and field results, FAQs, product and safety documents. Searchable, current, and ready to share with a customer.

02

Sizing & trials

Dose and consumption calculators, unit converters, and trial forms that turn a first conversation into a customer-ready estimate.

03

Pipeline & signals

Lead capture on any device, an opportunity map, and a pipeline by stage, volume, and follow-up date. Every customer signal lands in one place.

04

Partners & events

Distributor onboarding, presentation decks, and an event mode that turns any screen into a self-running booth display.

Built for one product. Repeated across your portfolio.

01

Map the sale

How the product is sold, who buys it, and what proof they ask for.

02

Configure

Modules, calculators, pipeline stages, and branding for your market.

03

Load the evidence

Your data, case studies, and documents, organized for the field.

04

Launch & repeat

Roll out to the team, then reuse the framework for the next product.

Configured for

Any chemical product Any market or region Direct sales & distributors Your brand Laptop, tablet & booth screen

Sprategy Plants · Interactive process models

Show customers their plant—and where your product fits.

Sprategy Plants turns a customer's treatment process into an interactive 3D model your team can walk through in the meeting. Place your product at each possible dosing point, compare the cost and the trade-offs side by side, and leave with an agreed testing plan.

Request a Plants demo
Sprategy Plants Example plant · Industrial wastewater · Concept-level review
Illustrative 3D model of an industrial wastewater plantEqualization, pH adjustment, coagulation and flocculation, clarifier, filtration, final discharge and sludge dewatering, with chemical totes and dosing lines showing where a product can be injected.1234567 Illustrative · concept-level model

Compare scenarios

Option A · Your product at stage 3

Chemical cost / m³
$0.23
Annual chemical cost
$151k
Treated effluent pH
8.2
Sludge volume
Not yet evaluated

No measured data for this option yet, so it goes on the jar-test plan instead of into a guess.

Process stages

  1. 1Equalization
  2. 2pH adjustment & rapid mix
  3. 3Coagulation & flocculation
  4. 4Clarifier
  5. 5Filtration
  6. 6Final pH & discharge
  7. 7Sludge dewatering
Configure

Any process, built to match

Start from an industry template, then add, remove, bypass, or move stages until the model matches the real plant—with separate streams kept separate.

Chemistry

Mass balances that hold up

pH from titration curves, measured solubility data, recycle loops, mass balances, and hazard checks behind every number on the screen.

Cost

Every dosing point priced

Active versus purchased product, consumption, and cost for each dosing point—per m³, per day, and per year, with payback where it applies.

Compare

Scenarios side by side

A baseline and up to four alternatives, including different injection points for your product, compared on the same basis.

Honest by design

No data, no number

Where measured data is missing, the model says Not yet evaluated. The gap becomes the testing plan—not a guess dressed up as a result.

Report

A branded report to leave behind

Your logo, the process diagram, a 3D snapshot, assumptions, testing needs, and next steps—ready as a PDF the customer can share internally.

Before, during, and after the meeting.

Before

Know the plant

Build the customer's process from public documents and site notes, so the first conversation starts with their plant—not your brochure.

During

Walk it together

Guided tour, walk-through, and cutaway views. Move your product between dosing points and agree on what needs testing.

After

Keep it moving

Send the report, save the project, and log the opportunity in Sprategy OS—where the model stays attached to the account.

Starts from industry templates

Metal finishing Electroless nickel Chrome plating Anodizing Printed circuit boards Mining Solar Foundry Your process

Also used to train reps and distributors, run trade-show demos, and hand opportunities to application engineering with the full context.

Water treatment intelligence

Know the plant before the first call.

Water treatment markets hide valuable commercial signals inside bid files, technical documents, equipment records, treatment processes, and local procurement history. Sprategy organizes those signals into a sharper view of the account and the opportunity.

Municipal and industrial plant intelligence
Bid, contract, and procurement signal tracking
Chemical, equipment, and incumbent context
Account prioritization and sales preparation

Sprategy Bid Intelligence

Municipal bids, structured before the deadline.

Sprategy Bids gives water treatment suppliers and distributors a cleaner system for discovering, understanding, and prioritizing municipal chemical opportunities. It reduces the manual work around portal monitoring, dense bid packages, qualification, and rebid timing.

Explore Sprategy Bids Request access
01

Track the right bids

Filter municipal opportunities by chemical, geography, plant, and the parts of your portfolio that matter.

02

See the account

Explore plants and utilities on a map and understand where the strongest opportunities are concentrated.

03

Read the digest

Review the core dates, requirements, contacts, qualifications, and risks without starting with the full PDF.

04

Prepare earlier

Use historical patterns and likely rebid windows to move before an opportunity becomes urgent.

Built for suppliers and distributors serving municipal accounts

RO / NF Antiscalants Dewatering Polymers Flocculation Polymers PAC & Coagulants Corrosion Inhibitors Wastewater Chemicals

Market development & sales support

A new commercial path for ammonia-free latex.

Technology

Ammonia-free

Reduced odor and a different stabilization approach for natural rubber latex processing.

Intelligence

Application mapping

Identify the end uses, technical requirements, and market segments where the technology has the strongest fit.

Commercial

Sales development

Target-account research, positioning, sampling coordination, technical follow-up, and customer development.

End uses

Multiple pathways

Adhesives, foam, textiles, casting, medical and hygiene, specialty effects, and industrial rubber applications.

Explore AFLatex

AFLatex uses proprietary technology to stabilize natural rubber latex without ammonia, TMTD, or ZnO. Sprategy supports market intelligence, application development, customer outreach, and commercial execution for this technology.

Sprategy's role spans manufacturer licensing, market development and sales support, with direct distribution where the application and customer fit are right.

Selective chemical distribution

Distribution where it still makes sense.

Sprategy continues to support a focused group of products where there is a trusted supply relationship, clear technical fit, and a real commercial role for us to play. Inquiries are handled directly—not through a public pricing platform.

Natural rubber latex

AFLatex technologies and selected natural rubber latex solutions for qualified applications and markets.

Water treatment

Selected treatment chemicals supported by application context, market knowledge, and direct commercial coordination.

Specialty chemicals

Focused sourcing and supply support when product, geography, supplier, and customer requirements align.

Looking for a specific product? Contact us with the application, specification, volume, and destination so we can determine whether there is a fit.

Start a conversation

What market are you trying to understand—or win?

Tell us the decision you are facing, the market you are evaluating, or the product you want your team to sell better. We will help define the most useful next step—whether that is research, a Sprategy OS, or a plant model for your next customer meeting.

Email Sprategy DemoSprategy OS & Sprategy Plants Emailsupport@sprategy.com Phone+1 (347) 690-2221
Based inNew York, United States